in san francisco, which promises delivery within the hour, to wherever you are, from a park bench to your office cubicle. with all this competition, consumers stand to benefit, but it pays to do your homework. >> really evaluate what you really need and then go to your local retailer and demand they give it to you. >> reporter: also, know when to shop. black friday and cyber monday is not always the best time to find the lowest prices. according to consumer-price research firm decide inc, the best time to buy the hottest toys and latest technology items is often in october, saving you money and time standing in long, cold lines. linsey davis, abc news, new york. >>> and coming up, they go 200 miles per hour on a razor's edge away from this. next, watch what happened in this car that has nascar legend dale earnhardt saying "enough." not in this economy. we also have zero free time, and my dad moving in. so we went to fidelity. we looked at our family's goals and some ways to help us get there. they helped me fix my economy, the one in my house. now they're managing my investments for me. a